The underwear industry is constantly evolving, and the 8th China (Hangzhou) International Underwear Brand Exhibition, held between December 5th and 7th, 2024, at the Hangzhou International Expo Center (the main venue of the G20 Summit), was a testament to this dynamic growth. Organized jointly by the Zhejiang Knitting Industry Association and the Zhejiang Woolen Sweater Association, the exhibition attracted numerous underwear brands, e-commerce platforms, live streaming agencies, and apparel wholesale markets from both China and abroad, showcasing the latest trends and innovations in the underwear industry. The Magnitude and Impact of the Exhibition With an impressive exhibition area of 80,000 square meters, the event hosted over 2,500 exhibitors. Throughout the exhibition, numerous new product launches, brand fashion shows, new retail marketing courses, and live streaming sales activities took place, providing visitors with a visual and commercial feast. According to the organize
The men's underwear industry in China has witnessed a remarkable surge in recent times, signaling a significant shift in consumer preferences. Modern males are no longer satisfied with basic functional underwear but are seeking out products that offer comfort, health benefits, and a touch of fashion. Let's delve into some of the latest news shaping this vibrant market. Explosive Growth and Market Trends The men's underwear sector has experienced an explosion in growth, particularly in 2024. Consumers are now prioritizing high-quality materials such as pure cotton and modal for their softness, breathability, and perfect fit. The rise of health culture has also prompted men to realize the importance of choosing the right underwear for their well-being. Market projections indicate a robust annual compound growth rate for the global men's underwear market, with China being a key driver of this expansion. During the 2024 JD.com 11.11 Shopping Festival, the men's un