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The 8th China (Hangzhou) International Underwear Brand Exhibition 2024 — A Showcase of Innovation and Trends

 The underwear industry is constantly evolving, and the 8th China (Hangzhou) International Underwear Brand Exhibition, held between December 5th and 7th, 2024, at the Hangzhou International Expo Center (the main venue of the G20 Summit), was a testament to this dynamic growth. Organized jointly by the Zhejiang Knitting Industry Association and the Zhejiang Woolen Sweater Association, the exhibition attracted numerous underwear brands, e-commerce platforms, live streaming agencies, and apparel wholesale markets from both China and abroad, showcasing the latest trends and innovations in the underwear industry.

The Magnitude and Impact of the Exhibition

With an impressive exhibition area of 80,000 square meters, the event hosted over 2,500 exhibitors. Throughout the exhibition, numerous new product launches, brand fashion shows, new retail marketing courses, and live streaming sales activities took place, providing visitors with a visual and commercial feast. According to the organizers, the exhibition attracted tens of thousands of professional visitors and industry insiders, further enhancing the influence of the Hangzhou International Underwear Brand Exhibition in the industry.

Exhibit Scope and Highlights

The exhibition covered a wide range of products, including health underwear, thermal underwear, loungewear, pajamas, socks, swimwear, and more, catering to the diverse needs of consumers. On-site, major brands showcased their innovative designs and star series products, demonstrating the industry’s creative vitality and precise grasp of market trends.

Industry Exchange and Cooperation

During the exhibition, the organizers hosted several industry forums and exchange activities, providing a professional platform for information exchange, industry promotion, and commercial services for insiders. These activities not only promoted exchanges and cooperation within the underwear industry but also built a mutually beneficial bridge between exhibitors and buyers.

Exhibition Highlights and Innovations

  1. Online-Offline Integration: Leveraging Hangzhou’s advantage as a leading city in the national Internet and e-commerce industry, the exhibition combined online live streaming with offline exhibitions, providing exhibitors with a broader display space and sales channels.
  2. International Perspective: The exhibition attracted overseas exhibitors from countries such as South Korea, Japan, and Vietnam, further broadening international exchange and cooperation channels within the underwear industry.
  3. High-Quality Professional Visitors: The exhibition attracted a large number of underwear dealers, agents, retailers, and e-commerce platforms from across China, providing exhibitors with abundant business opportunities and potential customers.

Conclusion

The successful holding of the 8th China (Hangzhou) International Underwear Brand Exhibition 2024 not only showcased the latest trends and innovations in the underwear industry but also provided a professional platform for information exchange, industry promotion, and commercial services for insiders. It is believed that in future developments, the Hangzhou International Underwear Brand Exhibition will continue to play a leading role in the underwear industry, contributing more to its thriving growth.

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